Longing for smoother, straighter hair? Keratin hair-straightening treatments are a popular option at salons. The Keratin Treatment we use provides a smoother, shinier, softer hair texture, while eliminating unwanted frizz. It reduces your styling time up to 50% and gives instant manageability. We use the organic line, GK Global Keratin, Marcia Teixeira and Milbon Liscio products for “versatile, professional straightening and smoothing system. This non-formaldehyde, thio-based solution allows for a variety of finishes from sleek to smooth and can be used for permanent straightening services – aka Japanese straightening – as well as less permanent smoothing services. Available to Liscio-certified stylists only.”


A keratin treatment is a chemical process that smooths and shines frizzy hair. … No matter the formaldehyde content, on a basic level, keratin treatments dive into the hair follicle and inject porous areas with keratin, an essential hair protein. Your hair will appear healthier, because it actually is.

If you’re thinking about trying it, you should know this:
What Is Keratin? It’s a protein that’s naturally in your hair.
How It Works: A stylist applies a keratin hair-straightening product to your hair and then uses the heat of a flat iron to seal it in. The process takes about 90 minutes or longer, depending on your hair’s length. Salon keratin products include Keratin Complex Smoothing Therapy by Coppola, Global Keratin Complex, the La-Brasiliana treatment, Brazilian Keratin Treatment, the Brazilian Blowout, and Brazilian Hair Straightening.
Time-Saving: If you usually style your hair straight, a keratin hair-straightening treatment could shorten your blow-dry time by 40% to 60%, says hair stylist Henri Borday of New York’s Mizu salon and corporate educator for Global Keratin.
Upkeep: After you get a keratin hair treatment, and after the don’t-wash waiting period, you should use sodium-sulfate-free shampoo to help maintain the treatment.
How Long It Lasts: Expect the results to between 4 and 9 months.
Keratin treatments won’t make your hair break, but the flat-ironing might. “The hair breakage has nothing to do with the treatments and everything to do with the flat irons that are used to dry and seal the hair afterward,” says New York dermatologist Neil Sadick, MD. “Some stylists may use a flat iron that is way too hot and scorches hair, making it break off.”
Keratin is more of a restorative treatment, even if you have a good hair type, it still strengthens the hair shaft and makes your hair more resilient.